Website Case Study
Northern Rivers Flooring Co.
Northern Rivers Flooring Co. is a trusted provider of high-quality flooring solutions, specialising in vinyl planks, engineered timber, and expert floor levelling services. They came to us seeking a revitalised digital strategy to better showcase their premium offerings and attract customers searching for reliable flooring solutions. With a focus on increasing leads and simplifying the customer journey, we developed a tailored strategy aligned with their needs.
Challenge
Improving Online Presence and Reach
Northern Rivers Flooring Co. needed to stand out in a competitive market by attracting customers searching for premium flooring solutions. Their previous online presence lacked the features necessary to effectively guide potential clients through their product offerings, provide education on flooring options, and facilitate seamless inquiries. They required a strategy to enhance visibility through SEO and Google Ads while ensuring an intuitive website experience.
Our Solution
Comprehensive Digital Marketing Overhaul
We designed and implemented a professional, visually appealing website to position Northern Rivers Flooring Co. as an industry leader. The website was optimised for SEO, targeting keywords that resonate with potential customers in the local market. A booking system was integrated to facilitate easy online quotes, streamlining the initial steps of the customer journey.
Additionally, we launched a strategic Google Ads campaign to drive immediate traffic and complement their organic search efforts. By combining these tactics, we ensured consistent visibility, high-quality leads, and improved engagement with their target audience.
The outcome was a significant improvement in online inquiries and customer engagement. Northern Rivers Flooring Co. now enjoys higher traffic, better conversion rates, and a strengthened reputation as a go-to provider of premium flooring solutions in the area.
Tablet and mobile Responsive designs
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