What Exactly Is SEO? And Do I Need It?

In a nutshell, SEO is all about using various tried and tested strategies (and some new innovative ones) to increase the search rankings of your website. There are so many ways to do this – from link-building techniques to on-page content optimisation. SEO is an incredible marketing strategy that should never be downplayed. We look at long-term results, but also look at ways to get some quick SEO wins on the board to get some immediate traffic boosts to the website too.

SEO is a longer-term strategy that when done right provides consistent traffic and leads over time. You will see an increase in organic traffic as well as having a more trusted ROI than paid approaches. It’s crucial to have your site as high up the rankings as possible so that prospects who are looking for your services can find you and know that you are a reputable and successful business.

We base our everything on the results we get for our client-base. We are driven to provide consistent results 100% of the time. Whether you need a new website built from scratch or you need us to tweak your existing content, we are ready and waiting to do what needs to be done to boost your visibility. Using our services, many Perth businesses have seen excellent growth due to their digital success.

How The SEO Process Begins

We can drive traffic to your website. We can get you to number one in the search rankings. We will conduct extensive analysis on your site to pinpoint the most profitable phrases and/or keywords that add value to your business. We will make your website a real success story.

To get you off to a flying start, we will:

• Check the efficiency and validity of your website from a technical aspect (for example, site speed, coding, responsivenes).
• Carry out architecture and conversion analysis on website to ensure that traffic actually converts. Very often existing websites need to be tweaked and we will not send traffic to a website that is not set up to convert that traffic into leads.
• Conduct in-depth keyword analysis. Boltblue are experts in all things keyword-research related.  We look at aspects such as keywords with a high volume of searches, ones with lots of competition, relevance of keywords, keyword phrases and more.

Once we have done all this we then move on to conducting an extensive analysis to provide you with the best, profitable phrases or keywords for your business. The power of the right keywords should not be underestimated. Keywords can make or break your campaign.

In-House Article & Copywriting Services

Our in-house copywriter is a superstar. Not only do we create SEO-driven, keyword-focused copy, but it’s natural and engaging too. Our copywriter will help your site to achieve a great rank whilst also creating informative, natural content that flows.

Any decent SEO campaign requires content. We know how big of an ask it is to get you to provide articles or t write blog posts, so we do it all for you! With a small amount of input from you we will create brilliantly written content that will help your site rank for the selected keywords!

We don’t just focus on getting your site to the very top of the Search Engine Results Page. We want to inform your clients as well as converting your traffic into actual sales. Our expert team will develop the perfect strategy to give you the best ROI. Our copywriting rock star will create content that will connect with your audience, ultimately leading to improved leads and conversion rates from your traffic.

Site Performance Optimisation

We evaluate each and every page of your website to pinpoint and remedy issues such as:

• Duplicate URLs
• Page navigation
• Web analytics
• Page speed insights and more

On-Page SEO – Ensure Your Site Is Build To Rank

At Boltblue, we ensure your page is fully optimized so it’s highly visible in search engines as well as achieving the best ranking possible. We strategise your on-page optimization in various ways, including:

• Keyword-rich URLs
• Meta tag optimization
• Navigation to internal pages via internal linking
• Creating and marketing unique website content
• Error fixing
• Website tracking
• Optimising images with title and alt attributes for keyword density

Off-Page SEO – Boost Your Sites Reputation

In addition to our many other services, we also provide ongoing off-page SEO optimisation to help support your business needs. This includes:

• Link-building
• Content marketing
• Blog marketing and more.

Our many satisfied clients continue to use our services because they are getting results. We like to provide all our clients with a personalised service that is second to none. At Boltblue we go the extra mile so that you’re more than happy with our service. We provide your site with the ultimate visibility in terms of leads search results and traffic generation. Contact us today on 0478 220 937 to have a chat and see if we can help..