What’s the goal of every business that has a presence online? Making money, of course. The online world is saturated with websites offering everything imaginable. So, for a business to be seen, it’s crucial that it has a strategic plan in place to drive traffic to its site and that traffic needs to convert into sales. It’s necessary for businesses to, therefore, integrate their web development with their SEO marketing rather than seeing these as separate enteties.
A crucial aspect of SEO marketing is coding the right keywords into the meta-tags, header and content of a website. This has to be done correctly by a web development company because otherwise the search engine robots will be unable to crawl and index the websites properly. Another important part of truly effective SEO is to make sure that the site has an equivalent link popularity to that of its main online competitor. When we speak about link popularity, we mean the number of internal links in a site merged with the number and standard of referring links or back links to the site. To achieve high Google rankings, a high link popularity score is imperative.
When you think about how you search the web, you’ll understand that nowadays it’s just not good enough to have rankings that are not on the first page of the big search engine’s results. It’s a fact that lower than 6 percent of online searchers even look at the second results page. They want to find businesses quickly without any unnecessary timewasting. The problem facing businesses is that there is so much competition from competing websites that they need a professional SEO company in Perth to get them and keep them there.
For these reasons and more it’s imperative to hire a local web design professional who understands how effective link building and SEO work together hand in hand when building a new site or upgrading an existing one. You need a web design company that has a proven record of achieving first page rankings for their client base. Your online presence needs to be as robust as possible, so when you’re looking for SEO services Perth and a web designer Perth, Boltblue Web and Marketing gets strong results every time. Get in touch today to find out more about why so many Perth businesses trust us to establish, drive and maintain their online presence.