Lead Generation Strategies

Lead Generation is imperative for your success. Many businesses tell me that they are built on word of mouth, which is great news because it means you are providing great products and services and pleasing your customers. The only problem when your business is solely built on word of mouth is that you can’t predict or control the flow of leads.

The aim of lead generation is to create marketing systems that reliably deliver leads to you at a reasonable price. Once the system is in place it’s just a matter of deciding how much work you need and adjusting the marketing spend to deliver that.

Sales Conversion Strategies

When most businesses are feeling the pinch, they focus on trying to get more leads. But one of the quickest and easiest ways that you can make a big increase in profit is by optimising your sales conversion process.

Only a certain proportion of people who make an enquiry with your business actually go on to become a customer. All businesses have their own sales process, for some there is a quote stage, and a proposal stage and for others it’s people walking into a store. No matter what your process is, there are countless strategies you can implement to improve the likelihood of those leads converting into sales.

Customer Retention Strategies

Keeping your clients coming back is just as important as attracting new ones. Existing clients are usually easier to sell to, they are better educated about what you do and they already trust you. They are also a great source of referrals.

There are many different strategies you can implement to show customer appreciation and get your customers to purchase more often, spend more and refer more business your way.

Sales & Process Automation

Chances are your existing systems can be improved and certain steps can be completely automated. If you have never considered having someone review the automation of your business then you will be amazed at what can be done with technology in today’s world for an incredibly low investment.

The aim of automated processes and sales procedures is to save time and eliminate errors. Pretty much any tasks that need to be repeated regularly can be automated and for some businesses they can save hundreds of dollars per week by eliminating unnecessary low value tasks.

Low or No Cost Marketing Strategies

Not all marketing strategies need to cost you money, there are many low or no-cost strategies that can be implemented and deliver impressive results. Usually these strategies take a little bit of ongoing time to implement, but if cash is tight, these are great ways to bring some business in the door without investing any money up front.