Why We’re Not Google Partners: A Wry Look at Dodging the Google Gauntlet

The Illusion of Performance: First off, let’s talk about the “performance” requirement. Google wants your Ads manager account to have at least a 70% optimization score. Sounds fancy, right? But here’s the kicker: this score is largely based on how well you align with Google’s “suggestions.” Now, I don’t know about you, but in our […]

Number 1 Reason People Waste Money On Google Ads

Navigating the complex world of digital advertising can be challenging, even for seasoned marketers. One platform that’s particularly powerful, yet fraught with potential pitfalls, is Google Ads. Despite its immense potential for businesses, there’s a prevalent issue causing many to haemorrhage funds unnecessarily. The Root of the Problem: Blindly Trusting Google’s Recommendations The number one […]

Google Ads: Damaging Wallets Since 2000!

In the vast digital ocean, Google Ads is akin to a giant whale, gobbling up vast quantities of ad spend since its launch in the year 2000. For businesses diving into the depths of digital marketing, Google Ads can be either a treacherous current or a powerful wave propelling them towards success. The question on […]

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