I often get asked if I can help create websites for new or startup businesses. As a business that has been around the block a few times and worked with some heavyweights, we’ve honed our craft in generating leads through websites. Our experience has taught us a lot, and I’d like to share some insights, especially about the different approaches for established versus newer businesses.
The Perks of Established Businesses
If your business has been around for a while and you already have a website, generating leads can be a breeze. By redesigning your website to boost its conversion rate, we can turn your traffic into genuine enquiries and phone calls. An established site already has the credibility and search engine ranking to make this happen quickly and effectively.
The Hurdles for New Businesses
New businesses, on the other hand, face a unique set of challenges. Google doesn’t rank brand-new sites right away, which can delay your return on investment. Plus, smaller businesses might not have the budget for Google Ads or other paid traffic sources that are crucial for generating substantial leads. And let’s be honest, new businesses often don’t need a flood of leads right away; they can only handle so much growth at a time.
Capacity and Growth: A Balancing Act
For smaller businesses, getting a large number of leads quickly can be overwhelming. You might need to hire more staff and expand your operations before you can manage and benefit from an increased lead volume. Because of these factors, we typically focus on larger, more established businesses that can fully leverage our services and see significant returns from the increased leads and revenue.
Our Approach and Pricing
We take pride in managing the entire website creation process to ensure we deliver real results for our clients. However, our services aren’t cheap—our prices usually start from $10,000 to $20,000. We primarily work with service-based businesses, and our fees reflect the quality and results we provide.
Supporting Smaller Businesses: Our Passion
Despite our focus on larger businesses, I genuinely enjoy helping smaller businesses. The strategies we use for bigger companies are essentially the same ones we’d apply to smaller businesses. We partner with other businesses and contractors who understand our methods and can deliver similar results at a more affordable price. These partners are ideal for startups or smaller businesses with a turnover of less than $250,000.
Finding the Right Fit
If you’re looking to create an effective website for your business, we can connect you with someone who can help you achieve this within your budget. While we might not be the perfect fit unless your business is turning over at least half a million dollars annually, we’re more than happy to provide guidance. Our goal is to help you find a reliable web designer who can deliver results without overcharging or underdelivering.
Conclusion
To wrap it up, while we specialise in working with larger, more established businesses, we’re committed to helping businesses of all sizes succeed online. Whether through our direct services or by connecting you with trusted partners, we aim to provide the best strategies and roadmaps for effective web design and lead generation. If you’re looking to improve your business’s online presence, feel free to reach out. We’re here to help you navigate the process and ensure you find the best solution for your needs.
So, even if we might not be the right fit, let’s have a chat. At the very least, you’ll walk away with some solid advice and a clearer path forward.
