case study

The Lip Lab

The Lip Lab offers unique makeup experiences that are perfect for hen’s parties, birthdays, corporate events and group gatherings. They specialise in creating customised makeup products, allowing their customers to choose and blend colours of lipsticks, lip glosses, foundations and more.

Their old website was outdated and clunky and our job was to create new content and flow and to integrate their booking system and online sales.

After we redesigned their website in 2020, they have registered a 301% increase in organic traffic and a 161% increase in leads while their conversion rate is now sitting at 8.03%.