case study

Joys Delights

Joys Delights is a popular online lolly shop. Due to the nature of their business, it’s crucial for Joys Delights to have an easy-to-navigate website that is visually appealing.

Joys Delights engaged Boltblue Web & Marketing to refine their original website that was doing okay but there was room to improve – the ultimate goal being more sales. With this vision in mind, we wanted to re-work the site with a focus on getting the conversion up and on optimising the pages to drive more traffic.

The improved Joys Delights website was launched in April 2018. There has been a 533% increase in organic traffic and a 460% increase in online sales revenue. The purchase rate is currently at 3.44%.