GO2CUP has been operating a deliver, collect and wash reusable cup service at events and coffee shops throughout Perth. The team has prevented an immeasurable number of single-use cups from going to landfill since the business began. GO2CUP also began an initiative to have businesses sign up to make a reusable alternative cup available. This means that the community benefits from having a better cup as well as the ability to return it to any participating coffee shop. Ultimately this means less waste in our oceans and a reduced impact.
GO2CUP needed a web presence to get the word out about their recyclable cup business. They also needed a site that appealed to multiple audiences and wanted to run a wide-scale survey to generate support for their initiative.
We launched their new lead generation website in September 2017. The traffic has been increasing steadily since then with a 3.85% conversion rate.