Gate & Fence Hardware WA
Gate & Fence Hardware WA is a proud Australian family business that’s s one-stop shop for gate and fence hardware. Due to the sheer number of products offered by Gate & Fence Hardware WA, it’s crucial to have a well laid out, intuitive site that clearly shows all the products and services on offer.
The problem with the company’s previous site was that it was not delivering regular enquiries or online sales. Our brief was to redesign the site to improve sales and enquiries. We were also tasked with implementing a trade-pricing system for resellers.
The redesigned website went live in March 2017. There was a huge 312% increase in traffic in 18 months. The conversion rate is at 1.1% up from 0.15%. Additionally, there are more leads coming through regularly.