Eagle Wools engaged Boltblue Web & Marketing to drive more sales to their site. A family-run business, Eagle Wools embodies true Australian values, selling only the best quality Australian goods such as hats, belts, gifts and more. It was crucial for Eagle Wools to have a more established internet presence in order to improve sales.
The previous Eagle Wools website rarely got online sales and did not produce many leads. The brief was to re-work the website, so it correctly reflected the values and ethos of the business and to improve the conversion and traffic.
The new site was launched in March 2017. There was a huge 291% increase in traffic over 18 months. The conversion rate was 4.95% up from 1.15% with new leads coming through regularly.