Cushion Factory is a one-stop shop for cushions and fabrics in Sydney, Melbourne, Brisbane and Perth. Cushion Factory specialises in custom outdoor and indoor cushions. They carry a wide range of more than 700 fabrics to choose from and offer a highly personalised service. Because of the sheer number of styles, options, fabrics, shapes and sizes they offer, it was crucial to create Cushion Factory a website that showcased what they have to offer.
The main issue was that their site had incredible traffic already and was a successful e-commerce site, but there were some display issues with the products. It also had a very complex custom product ordering system. Our brief was to improve on the visuals and the functionality of the website, in particular, the e-commerce side of things.
We launched the brand new-look site in June 2018. Although it’s still very early days, traffic was maintained initially and has since seen an upward trend. The conversion rate is at 0.97% up from 0.48%.