Great Midland web design will take your business to the next level! Here at BoltBlue, we take a profit-driven approach to websites and deliver measurable results. Our job is to create solutions that will increase traffic, elevate engagement rates, generate leads and boost sales. From user experience to SEO and marketing messaging, we cover all the aspects of design while making sure that your website Midland is always up-to-date and effective.
Conversion is King when it comes to Midland web design. If someone is searching for what you sell and they get to your website then they should be contacting you and converting into a lead. Many websites are not set up to convert traffic into leads. We have a number of tried and tested strategies that we use on our website to ensure you have a high conversion rate. With most websites, we aim for a 5-10% conversion rate. Every industry is different, but we usually get a 3X – 10X improvement in conversion when we redevelop a website. This is a combination of getting the messaging right, making sure call to actions are clear and creating a design that is intuitive and user-friendly.
If your business isn’t making a lot of sales online, one of the principal reasons can be an outdated or ineffective website that doesn’t attract a lot of visitors or convert them to leads. The main problem is often that you don’t know how effective (or ineffective) your website is because you don’t have the insight into the key metrics. You should be able to measure its performance in dollars! There are three key metrics you need to know – how much quality traffic, the number of conversions and the total number of leads. BoltBlue takes these figures seriously! We will use the numbers to adjust and tweak the Midland website design making sure that delivers the best results.
You’ve probably heard that a website needs to have SEO done to it in order to rank well in the search engines. Whilst this is true, SEO is not just something you do ‘to’ a website, it’s something you build into it. At BoltBlue we refuse to ‘do’ SEO to an existing site we have not built because there are so many foundational things that need to be done to rank effectively. Our website designers Midland use the keywords, terms and phrases we want to rank for into account, the page structure, the messaging, the images and everything is created with the outlook for ranking effectively. We undertake Smart SEO, not just regular website SEO Midland. Instead of just ranking you for 10 keywords, we look holistically and rank you for as many keywords possible. As a result, you’ll get greater visibility, more traffic and more sales!
We can create top-notch content for your website! Great writing is crucial, which is why we are working with talented copywriters to ensure clear and consistent marketing messaging across your website. With catchy lines, effective messages and carefully chosen keywords and SEO-related phrases, you’ll quickly see tremendous progress. Professional copywriting can get you more conversions and improve the quality of leads!
Find out how our modern, innovative websites will help you grow your business. There are some distinct reasons why our clients choose Boltblue Web and Marketing when it comes to their website. Here’s why you should consider getting a quote for your website.
To be taken seriously as a business you need a Website. Facebook pages, and other social media accounts are important, but a well-designed website conveys a level of professionalism that gives your customers confidence that you are legitimate.
Having been a start-up multiple times, and having worked with hundreds of start-ups in and around the Midland area. I have seen the various mistakes that can be made and can help you avoid them. One of the biggest mistakes I see is that start-ups over-invest and spend more than they should on a website.
Start ups should keep it lean, get something affordable and get something that is heavily focused on generating new leads. That way you can makes some good money and then re-invest in something more extravagant once business is booming.
Also I can guarantee that if you are a start-up, partnering with me will be the best move you can make to kick-start your business success. I get the biggest kick out of seeing start-ups succeed and hope to be a part of your success.
If you had your website designed prior to 2014, with the way things have been changing in the digital space, then it is highly likely your website needs a redesign to continue to give you the best results.
I love doing redesigns the most because of the reactions I get afterwards when people are getting all these additional leads and enquiries. – When someone has had a dud site, they appreciate one that converts well.
Often a key component of redesigns is making sure that it is responsive and looks good, functions and generates enquiries on both mobile devices and desktops. Many companies claim to make “mobile responsive websites” and they just make sure it displays on all devices. But there is so much more involved, the position of webforms, buttons and image sizes all needs to be considered on different devices and be adjusted to optimise conversions.
I’ll be upfront… I rarely just tweak existing websites, usually I rebuild it from the ground up because I want to squeeze every opportunity to improve conversions and I know in the long run the ROI for you is worth it.
The upside to redesigns is that we’ve got a bunch on content already and it’s usually much quicker and cheaper than a brand new site.
If you are in need of a Midland Website Designer to redesign your website, get in touch.
One-Page websites are pretty trendy at the moment and they are quick and easy to put together. Which means you save!
Consumer behaviour is changing and with many service based businesses people don’t want to “browse” a multi-page website. When it comes to Midland website design for local businesses, all they want to know is “Can they do it?”, “Are they good?” and “How do I get in touch to get a quote?”
The one page website is perfect for lead generation because we design the site in a way that it gives your customers everything they need to make a decisions and contact you. These pages even have menus across the top which navigate to sections on the page, which means the site still looks robust.
If you are located in or around Midland, Finding reliable, affordable local Midland web design services can be hard to find. Give us a call and lets see if we can help.
Every site we create is geared up to generate leads, but even if you have an existing website that doesn’t convert well and you want to create a second website entirely dedicated for lead generation to run facebook ads or google adwords and generate traffic, we can help you out.
Lead generation is important and traffic is a poor indicator of website success. One website we worked on for a client was receiving approx. 2500 visitors per month. With that traffic they were only getting about 8 enquiries per month… The call-to-action was simply a contact us page with a webform (the standard of most web design companies).
Instead we rebuilt the website and optimised it for lead generation. We re-wrote the content, improved the styling and positioned the benefits, then gave the users two options throughout the site to get in touch – “Speak with an expert” or “Download our Product Catalogue”. – Both options required the customers to fill out a webform providing a name, email and phone number. Then the sales team could phone them and see if they could assist.
It now receives 180 enquiries per month with no increase in traffic. (That’s over 20 times more leads)– That is the sort of difference that lead generation focused Midland web design could do for your business!
The great thing about living in today’s world is that no longer are people afraid to buy online. E-commerce websites used to cost $10,000+ and were clunky and difficult to run. These days e-commerce sites are much easier to use and it’s a great feeling watching the orders roll-in day after day, Midland website designs can do just that.
E-commerce sites are different to normal websites and need to be treated as such. There is a lot more that needs to be communicated to give someone the confidence to part with their money through a shopping cart online. The process needs to be professional and secure in order for people to feel safe.
Whether you need a simple eCommerce site with a dozen products, or are looking to sell thousands of products online, we can create a website that works for you and give you the tools to easily add new products and change products so that you are fully in control.