Seabreeze Surf Shop
Seabreeze Surf Shop is a Rockingham surf shop that stocks the latest surf gear, clothing and accessories. Seabreeze Surf Shops has serviced the local community for 30 years. They are authorised agents for all the major labels they stock. As they have a wide selection of surfboards, bodyboards, wetsuits, surf wear and watches for sale, it was crucial for the shop to have a site that showcased everything they have to offer.
The problem Seabreeze Surf Shop had with their old site was that it was static, with a simple web form. Additionally, the site itself did not rank for many search terms. So, the brief was to boost the website’s rankings and to generate more leads.
The new site was launched in January 2017 and had a 183% increase in traffic over 12 months. Additionally, there is now a 12.2% conversion rate, up from 4.18%.