Irvin Bullbars is a Perth-based specialist in alloy bullbars, roobars, nudge bars and truck bars. Their business is to provide vehicles and their occupants with the best protection possible should an impact or animal strike occur. Irvin Bullbars goes the extra mile to give their customers extras as standard. All of their bars come complete with LED indicators, spotlights and more.
Irvin Bullbars had problems with their existing site. It badly needed updating, it was not mobile responsive and was on a difficult to update platform. We wanted to maintain the existing site rankings while improving conversion and functionality.
The new improved site was launched in September 2016. In over 2 years, there was a 278% increase in traffic and the conversion rate went up from 3.54% to 5.17%.