Debra Miller is WA’s leading Micropigmentation specialist. Services she offers include permanent eyeliner, eyebrow tattooing, lip tattooing and various other paramedical and cosmetic treatments. Debra visits various salons throughout Western Australia, so it’s crucial to her livelihood to have a robust web presence so that clients can get in touch easily and view her list of services at a time that’s convenient to them.
The main issue that Debra had was that her previous website delivered a few leads but was not consistent. Debra engages Boltblue Web & Marketing as she wanted a site that drove people to request a quote and could be used to direct people to from Facebook Ads. We also wanted it to rank organically.
We created a whole new, improved website that’s easy and intuitive for customers to use. It went live in January 2017, having an incredible 394% increase in traffic over 18 months. The conversion rate is 11.41% with a reliable stream of leads coming in on a weekly basis.