Broken Hill Hotel
An independently-owned pub, restaurant and function venue, the Broken Hill Hotel has been at the heart of Victoria Park, WA for 120 years. The hotel has a huge calendar of events throughout the year. They also offer food and drink specials. In addition, the Broken Hill Hotel has a Bottlemart drive-through bottle shop.
The hotel engages Boltblue Web & Marketing to redesign their website. Their previous website was old, clunky, not mobile responsive and difficult to update. They specifically required a functional website that could be easily updated on a weekly basis with new specials and events. Additionally, they needed function packs to be downloaded and for restaurant bookings to come through easily and in a timely fashion.
We launched their new lead generation website in June 2017. Within just 12 months, there was a 135% increase in traffic. The jump in terms of the conversion rate was massive – from 0.15% to 7.26%.