Bluebird Childcare is Busselton’s most trusted childcare provider. Their centres offer early learning, flexible day-care, after school and vacation childcare. The Bluebird philosophy is to provide a home away from home for all children in their care.
Bluebird Childcare asked us for a full site redesign to encourage people to enquire more about their services. Our brief was to create a website set up to generate leads. Our client wanted to run AdWords and Facebook ads, so needed appropriate pages to generate a good ROI.
We created an attractive, intuitive and user-friendly lead generation site. Within 18 months of its launch in February 2017, the site had benefited from a huge 158% increase in traffic with a conversion rate of 12.93%.